Independent Hoteliers Website Offer

Just as we thought things in Tourism couldn't get any less certain, 2016 happened! 

Brexit and a new America First policy will certainly combine to impact on UK inbound tourism and stay at home breaks but how is still open for debate. As we write this the pound has slumped and recovered and fallen again and whilst a low valued pound would normally be good for increasing the inbound market, these are changed days and, even that is not clear.

However one thing we can continue to state with certainty is that developing an effective digital strategy is critical for all sizes of accommodation business and at the very heart of that is a visual website that looks good, has guest related content and is fully mobile friendly.

Exclusive Claymore Rooms Offer for Independent Hotels

Early January saw the launch of three new Claymore Views - our web design themes created for the hospitality sector - and we have put together a special offer for a limited number of Hotels selecting one of these templates before the 28th of February 2017.

We are giving ten businesses three months free when they purchase one of the new Claymore Rooms Views and in addition to the standard inclusions we'll also add in

• Three Months Payment Free
• Content Writing and Search for up to ten pages.
• Online Health Check
• Creation of an A4 PDF Flyer for on and off line use
• Full access to our digital Tourism Briefings
• Integration of your Preferred Booking Engine or
• Bookassist Booking Engine: Free Set Up and 0% commission for three months - OPTIONAL
• Integration of ConstantContact Email Marketing : Free Set Up (normally £395 + VAT) and approximately £20 per month.

Claymore Rooms 2017

All Claymore Rooms sites offer the following as standard

• Online Healthcheck & Audit
• Expanding range of Claymore Site Views (website themes)
• Bespoke hospitality friendly Content Management Solution (CMS)
• Fully responsive design for the mobile user.
• Integration of client accommodation booking engine
• Google Translate integration
• Secure customer contact Form
• Secure and fast Cloud based hosting package
• Social Media Integration and Share Functions
• Document and Brochure Download Functions
• Easy upload of documents & images
• Legal data & Privacy  Statements
• Set up fo G Suite from Google (separate monthly charges may apply)

There are two options available for the Winter offer designed specifically for independant hotels.

Standard | Ten Page Site	Suite | Unlimited Content Site
Ten page responsive website with choice of design themes and ideal for the smaller independent operator.	Unlimited content managed pages with drag and drop navigation offering a full online marketing solution.
£50 per month - First three months free Set up fee £500 + VAT	£120 per month - First three months free Set up fee from £500 + VAT
Fixed Pages – Managed Content Single Level Drag & Drop Navigation Full Site Content Management Three Users and Access Controls Set up and integration of Blog In-Page Image Galleries Google Map Secure Contact Form ½ hour/month maintenance support	Unlimited Page Creation Multiple Level Drag & Drop Navigation Advanced Content Management Unlimited Users and Access Controls Set up and integration of Blog Unlimited In-Page Galleries Google Map with Ponts of Interest Secure Contact Form 1 hour/month maintenance support

New Claymore Rooms with a View!

All of our sites are powered by our own easy to use Claymore Content Management Solution and we design our own "Claymore Views" (named after Scottish Munros!) that we then tailor to your individual business requirements. Other web designers may use Word Press themes in the same way.

This month we have launched three new Claymore Rooms Views and we these are offered as a special Winter offer with the first three months FREE. You can  view a wider range of sites on our Portfolio which is also linked below.

Claymore View (Macdui) Harbour Bar Troon	Claymore View (Ben Lui) Black Bull Ayrshire	Claymore View (Wyvis) Chalet Chedaliere

Downloads, Links and Further Reading

Claymore Rooms Price and Checklist 2017

Claymore Sites Portfolio

Why Invest in your Digital Strategy?

There may be unprecedented uncertainty in hospitality and tourism, however there are still some areas where we can remain pretty certain.

• The consumer will continue to seek value for money for their short break accommodation
• A professional digital presence will still be the most cost effective DIRECT marketing tool at the disposal of all hospitality providers.
• The acquisition cost of third party bookings through Online Travel Agents will continue to rise
• The importance of developing a low cost DIRECT sales strategy online will be even more important

It is therefore of critical importance that even the smallest of accommodation providers have a professional digital presence that offers the potential guest the opportunity to experience what your property and your destination has to offer and then book it - DIRECT.

Your website will continue to be your core and direct online presence. Everything else should drive traffic back to your website and for the guest to visit and convert on your site your site you must fulfil three key objectives

• It must be able to be found by the user 
• Once found, it must be attractive enough to hold the attention of the visitor
• Once found and holding attention, it must be able to easily convert enquiries to booking.

The offer is to assist in upgrading your current website to a fully responsive, highly graphic website with integrated accommodation booking engine and a much more content rich accommodation and destination website.

The main benefits of the proposal would include

• Modern visual first desktop design with mobile version
• Booking engine to increase DIRECT low cost bookings
• Review and edit of site content and Search tags 
• Full control of all content, images and uploads on all pages on the site
• Integration of a destination marketing section with pages on what to see and do in the area
• Creation of an offers area featuring your own DIRECT sale packages to reduce the need for Groupon and other high cost promotions
• Set up and integration of free blog
• Integration of Google map with points of interest and routing for mobile use
• Sophisticated mobile booking function
• Creation of PDF Brochure Page for mailings
• Update or set up of Google My Business, Google + and Facebook Page
• Integration of ConstantContact email marketing function

Development Timescale

Completion within two weeks of commencement and the project plan is mapped out below. It is subject to change and depends on receipt of imagery and content as requested

Claymore Sites - Standard Package Timeframes	Standard Site	Suite Site
Digital Review & Audit	Week 0	Week 0
Site Design Layout Approval	Week 1	Week 1
Site Structure Approval	Week 2	Week 2
Content Management Training	Week 2	Week 2
Site Build Process	Week 3-4	Week 3-5
Site Testing	Week 4	Week 5
Completion and Site Launch	Week 4	Week 6
Search Engine Submissions	Week 4-5	Week 6
Site Snagging and Amends	Week 3	Week 6-8
Site Completion Certificate	Week 4	Week 8